Paw Some Sugar

Location

Outside Utilita Arena Sheffield

Designed to honour one of South Yorkshire’s most beloved hometown heroes,

Def Leppard.

Formed in Sheffield in 1977, Def Leppard features Rick Savage, Joe Elliott, Rick Allen, Phil Collen and Vivian Campbell. Known for their unique sound that combines heavy metal music with melody, catchy hooks and vocal harmonies, Def Leppard have played all over the world and released 12 studio albums.

Paw Some Sugar gets its name from their 1987 hit, Pour Some Sugar on Me.

David Allen and Craig Turver

As a passionate Def Leppard fan for over 40 years, David is delighted to be bringing his creativity to Pride of Yorkshire. Working alongside Craig, he is striving to deliver a befitting design which represents the bands Sheffield and global status.

After nearly 40 years as a graphic designer, Craig is returning to the challenging and refreshing world of paintbrushes! With David’s support, he hopes to create a design that does justice to its inspiration and the charity.

Two photographs of people stood in front of a brick wall.

Based in: South Yorkshire

Legends Global

A black background with white text that reads LEGENDS GLOBAL - next to a graphic similar to a crescent moon, also in white.

At the start of 2025, Legends Global took over the management of Utilita Arena Sheffield and Sheffield City Hall, marking a new chapter for two venues at the heart of Sheffield’s live events scene.

Since then, Legends Global have developed a program of investment that will turn these iconic venues into some of the most forward-thinking live experiences in the country, whilst retaining their unique salt of the earth history, heritage, and soul.

Both venues remain firmly rooted with its Sheffield identity, with a strong focus on supporting local artists,  agents, promoters, event organisers and the local community. Alongside hosting major and mega live shows and sporting events, the venues continue to play an important role in the city’s cultural life, while improvements focus on making every visit smoother, more comfortable, and more enjoyable.

10% off your bill at Unit Centertainment

Show this code to a team member at Unit Centertainment.