Location
Designed to honour one of South Yorkshire’s most beloved hometown heroes, The Reytons.
Formed in Rotherham in 2017, The Reytons consists of Jonny Yerrell, Joe O’Brien, Lee Holland and Jamie Todd. Unsigned and unstoppable, their 2023 album What’s Rock and Roll? stormed to #1 on the UK charts.
Since then, they’ve played to 20,000 fans at Clifton Park and made history as the first unsigned act to headline Tramlines in 2025.
Lion Off the Estate gets its name from their 2021 album, Kids off the Estate.
The artist
It’ll Do Art
Based in Rotherham, Steve White – known as It’ll Do Art – captures iconic places, faces and teams from his hometown. A lover of music, the beautiful game, vinyl and retro video games, Steve is known for his bright, colourful work packed with personality and Northern charm.
He has previously worked with Rotherham United, and has produced work both commercially and for his own Etsy and Pop-Up shops.
Based in: Rotherham | See his work: @itll_do_art | Find out more: itlldoart.sumupstore.com
The sponsor
South Yorkshire Mayoral Combined Authority
The South Yorkshire Mayoral Combined Authority is led by Mayor Oliver Coppard. We work with partners to build a better future for communities across South Yorkshire.
The Mayor’s ambition is for South Yorkshire to be the healthiest part of the country, and a place where everyone can stay near and go far.  Whether that’s investing in our creative industries, building a stronger economy that works for all of us, or supporting communities and families to families to create more opportunities – we take decisions locally to build a stronger South Yorkshire.
Location
rewards
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