If bringing 300 life-sized lion sculptures to life on a trail spanning almost 600 square miles seems like a huge undertaking, that’s because it is! Our team at Sheffield Children’s Hospital Charity know a thing or two about setting sculptures wild in the region, but we wouldn’t be able to do these huge campaigns without incredible partners and supporters.

That’s where Jump Design & Print come in. Since 2019, they’ve been proud to support the charity with a plethora of printing needs – from the small, to the mega! We’re delighted to be able to work with them on creating the print for Pride of Yorkshire, including our sponsor packs, banners, stickers and more.

Having a print partner like Jump onboard is about so much more than leaflets and posters, it’s having somewhere you can trust to bring the vision of our project to life… after all, first impressions count!

Print, Purpose and Partners

When conversations around Pride of Yorkshire started, Jump, er, jumped at the chance to get involved and not only support a great cause, but be part of something the community can enjoy. Tony Napodano, CEO of Jump said: “We’re really looking forward to seeing the Pride of Yorkshire trail come alive next year. It’s been great following its journey online and seeing the time, care, creativity and passion that’s gone into bringing the lions to life.

“From the charity’s marketing team spreading the world and rallying support and the experts at Simpsons Patterns handcrafting the sculptures, to the artists bringing their unique designs to life, and the sponsors helping to make it all happen.

“Sheffield Children’s is one of only three dedicated children’s hospital trusts in the UK, providing essential care for children and their families, so it’s an honour to contribute – even in a small way – to the work they do. I’ll definitely be making a trip to South Yorkshire to see the lions in the wild!”

CSR in action

For businesses like Jump, supporting charities is more than just a tick-box exercise. Tony says that charity is at the heart of the company: “Whether it’s donating, printing support or volunteering our time, giving back is part of what we do and believe in. As a team, we’ve volunteered over 1,000 hours and it’s something we are committed to doing whenever we can, each month. It’s a huge part of our company culture and something we’re really proud of.“

We’re currently looking for businesses to get involved in Pride of Yorkshire, whether that’s through sponsoring a lion, collaborating on goods or services or helping us to raise awareness.

Sponsors will get to choose their design from our 150 spectacular sculptures to suit their brand or business. This sculpture will bear your company name on its plinth, on the website and trail map, and you’ll get to tell the world a bit about yourself on a dedicated Sponsors page. You’ll also receive an invitation to exclusive events throughout the trail and hear updates before anyone else.

Sponsorship sits in two tiers:

Standard Sponsorship – £6,000 + VAT – To receive all the above benefits.

Premium Sponsorship – £8,000 + VAT  – To receive all the above benefits plus see your sculpture placed in a high-footfall location and get a sneak peek of the designs ahead of the selection event.

More information about becoming a Pride of Yorkshire sponsor can be found over on the Business Page.

On why partnering with Pride of Yorkshire was important, Tony says: “As a sponsor, you get to appreciate the whole journey from start to finish – making the launch even more meaningful. Seeing our finished lion out there, knowing the time, effort, and heart that’s gone into it, and the real impact it will have in raising funds and awareness for such a great cause, really is something to be proud to be a part of, even in a small way.”

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Pride of Yorkshire will run from June 2026 – September 2026 across South Yorkshire. Watch this space for more information, how to get involved and support and for artists announcements on our website.

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