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The Queen of the Savannah was born to stand out!
Here, black-and-white dazzle camouflage is reimagined through artist Andy Welland’s Loose Ends graphic language. Collaged shapes wrap the lioness’s form as she sets off on her next adventure, bravely taking a step towards something new.
Fierce yet playful, this lioness transforms disruptive camouflage into a proud armour of courage that stands tall, and roars wildly for all to hear.
The artist
Andy Welland
Andy Welland blends painting, collage, murals and design through what he calls his Loose Ends language – a bold visual rhythm of fragments, shapes, scribbles and structures.
Andy’s visual language is one of bright playful collages and colliding shapes. A remix of form; his distinctively abstract compositions are created from repurposed off-cuts, thoughts, sound and movement. The work is a celebration of what it is to be human as we navigate and make sense of this chaotic world together.

Based in: Sheffield | See his work: @andywelland | Find out more: www.andywelland.com
The sponsor
Eleven Design

Eleven is a creative studio based in Sheffield, with team members from across South Yorkshire.
They created the logo and the visual identity for the Pride of Yorkshire, and have recently refreshed the Sheffield Children’s Hospital Charity brand. They work on creative projects locally and nationally, but are always on the lookout for ways to promote their home turf.
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