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Meet Flo! A proud, powerful lioness who stands tall for everything that makes Sheffield bold, beautiful and full of heart.
With a striking gold and black design, featuring detailed illustrations celebrating the city’s industrial strength, musical legends and football pride… with a cheeky nod to a certain beloved condiment!
Named after artist Matt Cockayne’s grandmother, who was fierce and full of character (and always kept his grandad, Dennis in check), Roarsome Flo isn’t just a lion, she’s a symbol of what makes Sheffield truly special.
The artist
Matt Cockayne
Matt Cockayne is a Sheffield-born artist known for his bold, colourful work inspired by the pop art scene. With over a decade of experience, Matt has become a familiar name across South Yorkshire and Derbyshire, and captures the humour, grit and heart of the region through his vibrant, characterful illustrations.
His instantly recognisable style blends nostalgia with energy, and his art philosophy has always been to keep it affordable – making quality, meaningful art accessible to everyone. Matt’s work is packed with personality and pride, full of energy and character and is proudly Northern.
Based in: Chesterfield | See his work: @mattcockayneart | Find out more: www.matt-cockayne.co.uk
The sponsor
Tramlines Festival
Born in 2009, Tramlines began as a city-wide takeover, filling pubs, clubs and streets with music.
Now calling Hillsborough Park home, the festival welcomes 40,000 people each July for three days of headline acts, local favourites, comedy and late-night DJs. It’s where great tunes, big laughs and unforgettable moments bring everyone together across the heart of Sheffield.
Running in Hillsborough Park from Friday 24– Sunday 26 July 2026.
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rewards
Free Lion Bar bake with every hot drink at The Green Shop Wadsley
Show this code to a team member at The Green Shop Wadsley.